Privacy Policy | The Tap-Inn

This Privacy Policy explains how What Team To Root For (operated by The Tap-Inn, "we", "us") collects, uses, and shares information when you use whatteamtorootfor.com and our embedded quizzes (the "Site").

1. Information We Collect

Quiz responses: the answers you select during our quizzes, stored anonymously against a session ID.
Email address: when you choose to subscribe to our newsletter we collect the email address you submit.
Session and attribution data: a random session ID, referring URL, UTM parameters, page paths, and timestamps used to understand how visitors find and use the Site.
Device data: standard log data such as IP address (truncated where possible), browser type, and approximate location, collected by our analytics and advertising partners.

2. Cookies and Tracking

We and our third-party partners use cookies and similar technologies to operate the Site, measure performance, and serve advertising.

Google Analytics — measures page views and aggregate usage.
Facebook Pixel — measures conversions from Meta ad campaigns.
Google AdSense — Google, as a third-party vendor, uses cookies (including the DoubleClick DART cookie) to serve ads based on a user's prior visits to this site and other sites on the Internet. Users may opt out of personalized advertising by visiting Google Ads Settings, or opt out of third-party vendor use of cookies for personalized advertising at aboutads.info and (in the EU) at youronlinechoices.eu.

3. Third-Party Processors

We share limited data with the following providers in order to operate the Site:

Google AdSense & Google Analytics (advertising and analytics)
Meta / Facebook Pixel (advertising measurement)
Beehiiv (newsletter delivery)
Lovable Cloud / Supabase (database, authentication, hosting backend)
ZeroBounce (email address validation)
Impact.com and merchant affiliate networks such as Fanatics (affiliate link tracking and commission attribution)

4. Affiliate Links

This Site contains affiliate links, including links to Fanatics served through the Impact.com network. When you click an affiliate link, the merchant or network may place a cookie on your device that allows them to attribute any resulting purchase back to The Tap-Inn. If you complete a qualifying purchase, we may earn a commission at no additional cost to you.

We never receive your payment card details or other checkout information — we only receive aggregate reporting (for example, that a purchase occurred and the commission amount). Affiliate relationships do not influence the team recommendations our quizzes produce; recommendations remain editorial.

You can clear or block affiliate cookies through your browser settings at any time. Doing so will not change your ability to use the Site.

5. Email Use and Unsubscribe

If you provide your email, we use it to send the The Tap-Inn newsletter and related updates. You can unsubscribe at any time using the link at the bottom of any email, or by contacting us at the address below.

6. Your Rights (GDPR / UK GDPR / CCPA)

Depending on where you live, you may have the right to access, correct, delete, or export your personal data, and to object to or restrict certain processing. To exercise these rights, contact us using the details below and we will respond within the timeframe required by applicable law.

7. Children

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

8. Data Retention & Security

We retain quiz responses and email subscriptions for as long as needed to operate the service. Data is stored on Lovable Cloud / Supabase infrastructure with industry-standard encryption in transit and at rest.

9. Changes

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date at the top of this page.

10. Contact

Questions or requests? Email hello@thetap-inn.com.